RESPONSIBILITIES
Digital Marketing Consulting
Client Management
Branding & Design Consulting
Business Development
Media Production
THE PROBLEM
Many SMEs and startups struggle to communicate their value proposition effectively and connect with target audiences due to underdeveloped marketing strategies and fragmented digital presence. To address this gap, I founded Hueby - a solo consulting venture focused on delivering personalized, high-quality digital solutions that combine strategic marketing thinking with execution across branding, design, and growth channels.
I engaged directly with founders, marketing managers, and developers across client organizations, aligning strategic direction and project execution.
Market Positioning
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Conducted regional market research on competing agencies to identify saturation and differentiation opportunities.
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Positioned Hueby around quality-led execution and competitive pricing to attract early-stage clients and SMEs.
Brand Development
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Built Hueby’s brand identity and positioning from the ground up.
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Established messaging and visual identity to communicate expertise in marketing and design consulting.
Website & Funnel Setup
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Designed and built Hueby’s website to clearly showcase services, value proposition, and make bookings.
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Implemented strong conversion-focused CTAs and automated drip communication workflows to improve response speed and lead nurturing.
Client Acquisition Strategy
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Secured initial clients through cold outreach and organic content marketing, including SEO articles, podcast content, and social media presence.
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Built credibility and trust that led to sustained acquisition through referrals.
Client Delivery & Execution
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Conducted discovery sessions to define project scope and success criteria.
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Developed proposals and managed project lifecycles end-to-end.
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Delivered solutions across five client accounts spanning tech, tourism, and F&B sectors, including:
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Branding
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Web Design (UI/UX)
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Digital marketing Strategy
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Social Media & Paid Ads Creatives
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Results
5
Client Accounts Managed Across Different Industries
40%
Increase In Client Acquisition Through Referrals
Summary
Through Hueby, I built and operated a solo marketing and design consulting venture that combined strategic advisory with hands-on execution across branding, product design, and demand generation. By positioning the venture effectively, building acquisition channels, and delivering measurable value to clients, I established a referral-driven pipeline and executed projects across diverse sectors - demonstrating entrepreneurial ownership, consulting capability, and full-stack marketing execution.