top of page
Frame 37.png
Frame 40.png

Skriber

IT System Custom Software Development

ROLE

 

Brand Consultant, Product Designer

Skriber is an AI-powered SaaS platform for transcribing meetings, virtual calls, lectures, and interviews. A subsidiary product of Quikscribe.

RESPONSIBILITIES

 

​

Brand Strategy & Visual Identity Development

​

SEO (Search Engine Optimization)

​

 

​

Website UI/UX Design

​

​

 

 

 

Design System Creation

THE PROBLEM

Skriber was preparing for launch as a standalone AI SaaS product under Quikscribe and needed a clear, differentiated brand identity, a conversion-focused website UI, and an initial SEO foundation to support discoverability post-launch. The goal was to build all customer-facing assets required for a credible and scalable market entry.

I collaborated closely with the Founder and Developer from the client side to align branding, product design, and technical feasibility.

1.png
2.png
3.png
4.png
5.png
6.png
7.png
8.png
9.png
10.png
11.png
12.png

Branding

  • Designed Skriber’s complete brand identity from scratch, including logo, color palette, typography, and visual language.
     

  • Created a structured branding guidelines document to ensure consistency across product, website, and future marketing assets.
     

  • Delivered a comprehensive branding kit with ready-to-use assets and mockups for internal and external use.

Home.png
Button & Menus.png
Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers

Website Design (UI/UX)

  • Conducted lightweight UX research to understand target users and core use cases (meetings, lectures, interviews, virtual calls).
     

  • Built a scalable design system (buttons, icons, components, layout rules) to support future product and marketing expansion.
     

  • Designed the full website UI in Figma, optimized for clarity, trust, and SaaS-style conversion flows.
     

  • Collaborated with developers to ensure design feasibility and smooth handoff for implementation.

SEO & Content Strategy

  • Performed keyword research aligned with Skriber’s core use cases and target audience intent.
     

  • Created 10 SEO-focused articles, including:
    - Product use cases
    - Tutorials for specific workflows
    - Generic awareness content around transcription tools
     

  • Implemented technical SEO best practices, including optimized front matter, meta titles, meta descriptions, and schema markup, to ensure readiness for indexing and organic growth post-launch.

Pink Poppy Flowers
Pink Poppy Flowers

Summary

For Skriber, I led the end-to-end creation of brand identity, website and product UI, and initial SEO strategy to support its transition from a subsidiary product into a standalone AI SaaS platform. While the product is not yet live, the project delivered all core assets required for launch, positioning Skriber for strong first impressions, smooth product development, and long-term organic growth once it enters the market.

bottom of page