RESPONSIBILITIES
Content Marketing
Content Creation & Media Production
Social Media Marketing
Video Editing
Graphic Design
THE PROBLEM
Upon joining UniHawk during its early startup phase, I quickly identified a strategic gap: while the brand’s identity was established, there was no robust content marketing framework or consistently high-quality, visually engaging collateral.
While the company excelled in providing premium client services, there was an opportunity to further develop a comprehensive digital presence. My mandate was to elevate the brand through superior design and innovative content strategies, aligning creative execution with broader business objectives.
Designed Diverse Marketing Collateral
I revitalized UniHawk’s visual communications by creating a comprehensive suite of marketing collateral, including flyers, videos, ads, brochures, banners, and standees—all meticulously aligned with brand guidelines.
400%
increase in engagement within 1 year.
40%
increase in website traffic within 1 year.
500+
Marketing
Collateral
Data-Driven Storytelling
Collaborating closely with the finance team and marketing director, I harnessed analytics to create visually compelling, data-driven presentations for investor pitches, webinars, and internal briefings. By integrating advanced data visualization techniques with strategic storytelling, I effectively translated complex performance metrics into clear, actionable insights, thereby enhancing stakeholder engagement and informing key business decisions.
Summary
At UniHawk, I transformed a gap in our digital presence into a strategic opportunity by developing a comprehensive content marketing framework and producing high-quality collateral. By designing diverse digital assets—including a targeted YouTube campaign with 12 service-specific video ads and launching a podcast series—I significantly boosted engagement, web traffic, and lead generation. Collaborating with cross-functional teams, I leveraged data-driven insights to craft compelling narratives for investor pitches and internal communications. While these initiatives delivered strong results, I would've loved to experiment with new content formats and engagement strategies to drive even greater brand interaction and growth.
Performance Marketing (Digital Ads)
I planned and produced 11 video ads—each showcasing one of UniHawk’s core services (such as UCAT Prep, SAT Prep, etc.)—as part of a targeted YouTube campaign. This initiative significantly enhanced brand visibility and lead generation.
3M+ Views totally
225K
views within 2 months of the campaign
1.3K
leads within 2 months of the campaign
Complementary campaigns on Google and Meta further optimized conversion metrics, demonstrating a strategic blend of creative design and performance marketing excellence.
Produced a New Podcast Series (Unravel by UniHawk)
I conceptualized and launched "Unravel by UniHawk," a podcast series that achieved 2,837 views, positioning the brand as an industry thought leader. I managed the entire production lifecycle—from designing the format and coordinating logistics (studio setup, multi-cam filming, and audio equipment) to curating guest lists and handling communications. Through meticulous post-production—editing, color grading, and sound mixing—I ensured a consistent, branded look & feel across episodes, complemented by marketing collateral (thumbnails, social media posts, emailer assets) for promotion.
Results
Planned, created, and published exclusive social media & website content, increasing engagement by 400% & traffic by 40% in 1 year.
Produced compelling YouTube ads to drive lead generation and increase brand visibility, generating 1300 leads and a total of 225,000 views within 2 months of the campaign & a total of 3 million views totally.
Produced a podcast series & designed over 500 pieces of marketing collateral including flyers, videos, ads, brochures, banners & standees ensuring alignment with brand guidelines.
Collaborated closely with the finance team and marketing director to analyze data and create visually appealing and data-driven presentations for investor pitches, webinars, and in-house presentations, ensuring effective communication of key messages and insights.